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SEO, short for search engine optimization, is an essential process in online marketing. It refers to increasing the traffic of the website and its appearance on the top pages of the search engine such as Google, Bing, and index. In addition, it helps the website to rank and attract more viewers to the content uploaded to the website. Most digital marketers take SEO training to become experts. Fortunately, you can avail of this training through SEO institutes in Lahore, Pakistan.