The basic idea is to learn what digital media is and how to reach your target audience using all social and digital media. Over the past decade, digital media has become the fastest growing medium when it comes to marketing, so students will learn all the terms and techniques used in the digital world. CPM, CPC, CPL, CPF, CPR, etc. In addition to the above, we will focus on online advertising techniques on all social platforms (Facebook, Twitter, YouTube, Google, TikTok, etc.).
YouTube campaigns + SEM
3rd party campaigns + tracking
DMP + DSP
Google Certification (Basic Level)
This course aims to provide participants with a deeper understanding of digital marketing campaign planning and the role of various digital channels in achieving this through integrated marketing communications. It starts with building the foundation through a digital marketing strategy and helps participants acquire a set of concepts and tools for digitally creating, distributing and promoting products and services.
Whether you are a business owner, freelancer, job seeker, working professional, student or housewife, this course is for you. If you have a smartphone or computer, chances are you already know and use the internet. It only makes sense that you also learn the art of promoting yourself or your business and start making money online. If this sounds like a good idea, this course will help you understand digital marketing and how you can start as a beginner and become a digital marketing professional to start earning online or growing your business.
Marketing in the digital space commonly referred to as “digital marketing” is an unavoidable term for any organization these days; and has become one of the most discussed topics across industries and geographic boundaries.
The digital industry is growing at a rate of 14% annually, making it the most sought after career in today's scenario. If you want to know the skills that should be included in the syllabus of a basic digital marketing course in India or anywhere in the world, reading this blog will help you.
Before we dive into the advanced digital marketing course syllabus, let's take a look at the scope of digital marketing in 2023 and what the future holds.
With the digital revolution, technology has opened new doors for marketers. What we sell may not have changed, but how we sell has changed forever. The developed study of marketing, known as digital marketing, has opened up new opportunities for businesses and budding digital marketers.
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the customer journey and how they make purchasing decisions. It is important for marketers to understand digital marketing strategies and learn about the key technologies behind them. This course will offer students a panoramic view of digital marketing and provide insight into key strategies using internet platforms. In addition, it will focus on content that appeals to consumers and helps businesses differentiate themselves in competitive markets.
International College of Technical Education.
Head Office :
Office # 27, Second Floor, Maryam Shadi Hall Plaza
(Airies Plaza), Shamsabad, Murree Road,
Rawalpindi, Pakistan 46000.
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