UKQ UK Approved International Diploma in New Product Management

UKQ UK Approved International Diploma in New Product Management

Course Contents:

Introduction: Idea generation

· Tools & solutions.

· Competitive intelligence

· Conjoint analysis

· Delphi technique

· Morphological charts

Idea screening

· Tools & solutions

· Qualitative Research

· FMEA (Failure Modes and Effects Analysis)

· SWOT Analysis

· PMI Analysis

Concept Development & Testing

· Concept Development.

· Controlled Convergence.

· Risk Management.

· Force Field Analysis.

· New Tech Commercialization.

· Concept Testing.

· Quantitative Research.

· Quality Functional Deployment.

· QFD Tool.

· Decision Tree Analysis.

· Weighting and Rating.

· Concept Screen Software.

Business Analysis

· Tools & Solutions.

· Cost Benefit Analysis.

· Product Life Cycle.

· Gantt Charts.

· Critical Path Analysis & PERT.

· Stakeholder Analysis.

Beta & Market Testing

· Rapid Prototyping.

· Market Research Issues.

· Level Assessment.

Technical Implementation

· Tools & Solutions: CAD/CAM, Design for X, Industrial Design, Reengineering, Reverse Engineering and other.

Product Commercialization

· Tools & Solutions: Marketing Plan, Elevator Speech, Product on a Page - Advert, Distribution Channels.

· Product Pricing & Pricing Methods

General Purpose Tools

· Benchmarking Tool, Urenio Research Unit.

· Business Process Reengineering.

· Collaborative product development.

· Human Resources Management.

· Market Research Tools.

· Product Outsourcing.

· Portfolio Management.

· Supply Chain Management.

· The Planning Cycle.

Who should take this course?

· New product management is a course that is typically designed for professionals who are responsible for the development and launch of new products in an organization.

· This could include product managers, marketing managers, and other individuals who are involved in the product development process.

· The course may also be relevant for entrepreneurs who are looking to bring a new product to market.

· In general, anyone who is interested in learning about the process of developing and launching new products in a business context may benefit from taking a new product management course.

Course Benefits:

There are many benefits to taking a course in New Product Management, some of which include:

· Improved decision making: Product management courses teach students how to make informed decisions based on market research and customer feedback, which can help improve the success rate of new products.

· Better communication: Product management courses can help students learn how to effectively communicate with a variety of stakeholders, including customers, engineers, and sales teams.

· Enhanced problem solving: Product managers are responsible for identifying and addressing problems that arise during the development process, and a course in product management can help students develop the skills needed to solve these problems effectively.

· Greater understanding of customer needs: Product management courses often include a focus on understanding customer needs and preferences, which can help students, create products that better meet the needs of their target market.

· Increased career opportunities: A course in product management can prepare students for leadership roles within a company and increase their marketability to potential employers.

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